“The Olympian” continues subscriber loss

Paid subscriptions to “The Olympian” took another tumble for the year ending October 2011. The newspaper had a paid circulation of 22,533 at the end of the year, a decline of 2000 since last year’s figure of 24,571.

The newspaper, like all newspapers which use the US mail, are required by law to report its circulation figures during the first week of October each year. It’s highest subscription rate was reported in October 2000 when it listed 39,873 paid subscribers.

While paid subscribers to its publication have been on the decline, its estimated that many of those who have cancelled their subscriptions have gone – – on-line.

Those in the know estimate that “The Olympian” gets between 10,000 and 15,000 hits on its web page each day.