“The Olympian” circulation continues free fall

October 4th, 2016 by Ken

Circulation at The Olympian continued its sharp decline.   It’s most recent report shows the paper’s paid circulation at 12,176 compared to last years reported paid circulation of 16, 464.   That a loss of more than 4000 paid subscribers in just a year.

I’ve been reporting for nearly two years that the McClatchy Company, which owns the paper, had put its buildng up for sale and the paper recently confirmed that the Olympia School District had purchased the building and adjacent property for $4.8 million dollars.

Sources tell me that the paper is looking at moving into downtown Olympia and are eyeing the old Planned Parenthood building as a possible location.   The sale of its current building gives the paper’s staff a year to vacate the premises.

A 25 percent decline in paid circulation is the result of declining news coverage.   I personally think the elimination of the editorial page for two days each week helped make the steep decline, but it could be any number of things.   What’s certain is that this community misses the paper’s coverage of local government and it’s probing of political affairs.  It doesn’t miss the papers editorial policy which continues to hold a  liberal left-wing bias.

How much longer can the paper last?

It can last as long as its parent company wants it to last.   It is still a money-maker.   I estimate it still pulls in profits of around a million dollars each year, due primarily to its association with The (Tacoma) News Tribune and the dual advertising opportunities for regional and national retail chains.

Posted in Business, Informational, The Real News


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